NEC APPOINTS BLUE OCEAN GLOBAL AS MASTER DISTRIBUTOR FOR SMB COMMUNICATIONS SOLUTIONS in Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Oman, Bahrain, Kuwait, Jordon, Iraq, Lebanon, Yemen and Algeria


Dubai, Hilversum, July 5th 2023 – NEC Enterprise Solutions, global leader in Communications & IT solutions, today announced that it has appointed Blue Ocean Global as its Master Distributor for SMB communications solutions in the Middle East region. Blue Ocean Global will provide resellers in these countries NEC’s latest range of advanced SMB communications solutions for enhanced productivity, efficiency, and business continuity.
Blue Ocean is a leading distributor of communication solutions with a wide network of telecom resellers nationwide and will distribute the renowned NEC UNIVERGE SV9100 and SL2100 communication servers and their powerful range of terminals and business applications.

Proud to be part of the Global No.1

"We are particularly proud to become Master Distributor in the Middle East for the Global No.1 in the IP-PBX Call Control market. Their communication systems are characterized by excellent functionality, unrivalled reliability and excellent value for money", says Shahzad Ahmed, Chairman and CEO at Blue Ocean Global. ”The broad and powerful portfolio of this world leader enables us to further expand our offering in the market and we expect to expand our network in the coming period in order to meet the increasing demand in the region and fulfill our growth ambitions."
“We are very pleased to have Blue Ocean Global as Master Distributor in the region”, says Benne van der Lugt, Managing Director of NEC Enterprise Solutions in EMEA. “Blue Ocean is very familiar with our products and their in-depth knowledge of the telecom sector and the needs of organizations in the region, will help us further promote our powerful range of solutions. Blue Ocean has the knowledge, infrastructure and capacity to train and support resellers in the region for successful business in this strong growing market."

Extreme value for money

Directed specifically at smaller and mid-sized businesses, NEC’s communications servers are intelligent cost-effective communication solutions that pack affordability, efficiency and enterprise-grade functionality into one.
Shahzad Ahmed further explains: "Our aim is to deliver the best possible value to both resellers and their end customers. Our added value comes from the quality of the products and solutions we distribute, as well as our network of partners. The highly successful NEC solutions are based on the latest technology and are deployed within many organizations.”

“With their powerful and intuitive applications that meet the needs of an increasingly mobile workforce, they are an excellent fit to the customer requirements. Their extreme value for money give us full opportunity to successfully address the SMB and Hospitality market, with its scalable architecture, top of the bill functionalities and excellent price point. NEC's technology, local expertise and longstanding presence in the region really stands out from the crowd“”, Ahmed concludes.

For more information, please contact NEC Enterprise Solutions:
Ronald Schapendonk                    
Tel: +31 35 689 1521                     

For more information, please contact NEC Enterprise Solutions:
Arvind Prasad                    
Tel: +9714 445 8254               

About Blue Ocean Global Group

Blue Ocean Global Group is a Dubai-based diversified business conglomerate with a strong presence in the Middle East, & GCC Region. Our core expertise lies in the distribution and marketing of small domestic appliances, telecom products, lifestyle accessories, and FMCG goods. Through our various business verticals, including e-commerce, business-to-business retail, and regional distribution.

At Blue Ocean Global Group and its affiliate companies, we handle distribution sales, marketing, warehousing, and after-sales services. Our strong connections within the market and solid trade relationships enable us to effectively meet the growing demands of the region.

Since our establishment, we have consistently achieved year-over-year growth. Our professional team, equipped with extensive regional experience, manages the group. We are proud to be partnered with some of the world's leading brands, allowing us to offer a diverse and wide-ranging product portfolio.

For more information about Blue Ocean Global Group, please visit our website at

About NEC Enterprise Solutions:

NEC Enterprise Solutions provides IT & Communication solutions to small, medium and large enterprises in both the private and public sectors. Designed for open connectivity, high availability and flexible growth, our innovative solutions incorporate the latest voice, data and video technologies and enable real-time, collaborative working, increased productivity and customer satisfaction. Our servers, storage solutions, software and virtualized workstations enable businesses to maximize operational efficiency, performance and profitability.

NEC Enterprise Solutions serves its customers across EMEA (Europe, Middle East & Africa) through a network of direct sales organizations, business partners and value-added resellers. For more information, please visit:

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