The Gartner Magic Quadrant has long held a place of reverence in the Information and Communications Technology industry as a go-to resource for large enterprises seeking a short list of vendors to consider for technology purchases and projects.
As you may know, NEC is regularly included in a number of Gartner reports, most notably the recently updated 2018 Magic Quadrant for Unified Communications.
Despite the fact that NEC is the world leader in lines shipped – with a 14.3 % market share in Global Call Control Licenses Vendor over Q1 2018 according to MZA Consultants – and despite the fact that we offer a full portfolio of UC solutions for businesses small, medium and large, Gartner has decided to place us in the “niche” category.
I’d like to share a few points of fact that I think you should consider when reading this year’s updated UC Magic Quadrant.
“Unified” No More
Let’s start with the name. I believe the widely accepted phrase “unified communications” is reaching its end of life. I’m not the only person who believes this, in fact there are several prominent industry analysts who share this opinion.
A recent NoJitter article by Sorell Slaymaker – a former Gartner analyst who was the lead author on the Corporate Telephony (CT) magic quadrant – makes a compelling point that the Gartner UC Magic Quadrant is “reaching the end of its usefulness.”
In Slaymaker’s opinion, “the idea that an enterprise will use a single platform for all communications is dead. Business communications is increasing an embedded capability in applications, and no one vendor does all things well across all regions of the world.”
His point is valid. We live in a highly customized world. Different business processes drive unique requirements, and we in the vendor community have learned that we must be able to integrate to survive. This is what we as NEC successfully demonstrate and are widely recognized as doing with our smart and integrated solutions across many vertical market sectors such as Hospitality, Healthcare, Government and Education.
Positioning in Quadrant Highly Questionable
Slaymaker furthermore does not agree with the positioning given by Gartner to several major vendors, including NEC.
As he states: “It’s hard to see NEC move to a niche player this year since it arguably sells more phones than anyone else; has a full feature set; is doing some leading edge things, including incorporating facial recognition into communications; and gets decent reviews.”
Many of our largest customers run multi-vendor, multi-cloud communications environments, just as many also run only NEC. We embrace them all. And I doubt any of them would consider us “niche.”
Furthermore it is worthwhile noting that, not unlike the market overall, a significant portion of our customers are categorized as ‘midsize businesses,’ while analysts like Gartner tend to be disproportionately impressed by major firms with larger marketing budgets. The strong marketing influence of American-based vendors like Cisco, Microsoft and Avaya is another aspect to consider when evaluating Gartner’s latest Magic Quadrant.
Smart Enterprise is the Future
The truth of the matter is there’s no perfect Magic Quadrant that can accurately capture the essence of NEC’s enterprise technology business. As a result, you’ll find NEC products, services and solutions captured in 11 different Gartner Magic Quadrants, at last count.
Today’s large businesses run highly customized IT and communications environments, and rather than seeking point solutions to react to specific problems, they’re becoming more strategic about their buying decisions.
NEC believes this strategic approach is best achieved by focusing on the four value pillars of the Smart Enterprise. These pillars are business agility, cloud delivery, collaborative communities and assured services.
NEC supports these four pillars by delivering the industry’s strongest and most innovative portfolio of IT and communications solutions built on 118 years of excellence and expertise.
You can learn more about the Smart Enterprise on our Web site.
The Bigger Picture
Gartner’s library of Magic Quadrants is constantly evolving. For example, the company retired its Corporate Telephony Magic Quadrant a few years ago. Many believe the same will be true for the UC Magic Quadrant before too long.
In the meantime, NEC will continue to pursue optimal positioning with Gartner and other industry influencers with all available facts, vision and information regarding our products, solutions and implementations, as we’ve always done.
And while the era of optimal usefulness may be coming to an end for the UC Magic Quadrant, NEC maintains a healthy rating over on the Gartner Peer Insights Web portal.
If you’re not familiar, Gartner Peer Insights is where you can find customer testimonials on numerous IT vendor solutions. NEC has numerous positive reviews in numerous categories. I encourage you to check it out.
And if you’re an NEC customer, please do us a favor and leave a review! After all, in the customer’s buying journey, there’s very little information that’s more useful than hearing from a peer who has walked a mile in your shoes.