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	Bouygues Telecom has always been known as a pioneer since introducing the first pay-as-you-go talk plan in France. So the telecoms giant were always looking for new areas into which to expand their business. THE CHALLENGE The challenge was to provide more services via its telephones. Specifically, it wanted to provide data and internet services to mobile phones.But what platform would best suit Bouygues' ambitions for its business? THE SOLUTION Bouygues turned to Japan and its i-Mode service. This service had already proved to be a success in Japan where no fewer than 45 million people use it as a mobile internet service. Bouygues Telecom selected NEC as its i-mode platform provider thanks to its long experience on i-mode with its creator, NTT DoCoMo. THE TECHNOLOGY I-Mode, was, and still is, revolutionary. It allows access to standard web pages, making it much easier to launch mobile internet services. It uses a simplified HTML called cHTML that allows internet content to be transmitted to the phone. Olivier Belpaire, Multimedia Engineering Director, Bouygues Telecom We want the best for our customers, and i-mode is the best multi-media service, isn't it. That's why we have chosen it. And NEC had the whole service up and running in just six months. Such was the integrated nature of the partnership, the two companies even shared premises. NEC sent a team of expert Japanese engineers to France to start working with Bouygues to localize the i-mode platform to suit the French market. Olivier Belpaire. Bouygues What we appreciate with NEC in their ability to customize their standard products in order to fit our needs or our constraints, not only they develop the services for us, but also they integrate their services in our network, and in our IT architecture. THE BENEFITS With NEC's help, Bouygues now offers internet services to its expanding customer base. For NEC, introducing i-mode to France proved once again its ability to customize its systems with speed and reliability.
		NEC partners with Bouygues Telecom to enable launch of enhanced mobile services in France. Duration: [ 02:30 ]
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